Jan 15
A Unique Selling Proposition (USP) – Why You Need One A Unique Selling Proposition (USP) – Why You Need One By Yvonne A Jones Business owners need a Unique Selling Proposition (USP) in today’s competitive business market if they wish to stand out from the crowd. This is especially true in the online marketing world. …
Aug 14
The Power of the Pen: Using Books, Reports, and Scripts As Sales Tools The Power of the Pen: Using Books, Reports, and Scripts As Sales Tools By Roy Rasmussen The old adage about the pen being mightier than the sword was recently put to the test in a GEICO commercial. A ninja armed with a …
Apr 20
I can’t tell you how many well intentioned business owners I’ve met. Most of them are relatively new. I love their bright eyed, bushy tailed view of entrepreneurship when they first get into it. Unfortunately, I can assure you that sometime within the first two years, a lot of that spark will be gone. Rarely …
Jun 21
How To Effectively Use Business Cards to Knowledge Network Your Small Business How To Effectively Use Business Cards to Knowledge Network Your Small Business By Don Osborne I admit I’m guilty of collecting lots of business cards and failing to tap into the expertise and experience of the people I’ve just met. It seems the …
Apr 13
Today’s business is all about relationships. Social Media is here to stay; you have to be seen on Facebook, you must tweet and retweet on Twitter, and your LinkedIn profile has to be top-notch, however the more we connect in the virtual world to more we have to remember our roots on Terra Firma. Routinely …
Apr 13
One of the most overlooked ways of marketing a small business in the traditional world is to build yourself as the authority in your industry. In the online world this is very common but most small business owners don’t realize how easy this is or how much this can impact their business. What I’m talking …
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