{"id":403,"date":"2019-12-21T15:51:55","date_gmt":"2019-12-21T15:51:55","guid":{"rendered":"http:\/\/yoursuccessandwealth.com\/blog\/?p=403"},"modified":"2019-12-22T20:22:01","modified_gmt":"2019-12-22T20:22:01","slug":"why-to-build-an-email-list","status":"publish","type":"post","link":"https:\/\/yoursuccessandwealth.com\/blog\/why-to-build-an-email-list\/","title":{"rendered":"Why to Build an Email List"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

I am still surprised at how few small business owners take advantage of the power of Email Marketing.<\/p>\n\n\n\n

What\u2019s more powerful than having ongoing access to prospective clients so you can add value, build trust and rapport and lead them to a next step in working with you?<\/p>\n\n\n\n

Email\nMarketing is an extremely cost effective solution for small business owners\ntrying to grow their business online.<\/p>\n\n\n\n

Sophisticated\nEmail Marketing tools give you a high degree of automation that can create and\nsupport sustainable Online Marketing systems to generate leads and earn sales.<\/p>\n\n\n\n

The\nonly question is when are you going to get started.<\/p>\n\n\n\n

Still\non the fence?<\/p>\n\n\n\n

Here are 3 Reasons to Build your Email List:<\/h2>\n\n\n\n

1. It takes time to build relationships<\/strong><\/p>\n\n\n\n

One\nof the mistakes that small business owners make is expecting to be able to earn\na sale too quickly.<\/p>\n\n\n\n

Sure,\nyou will have some instances where people learn about what you do and then say,\n\u201cI need that.\u201d However, the rest of the time, that doesn\u2019t work.<\/p>\n\n\n\n

You\nneed a simple, cost-effective way to stay in touch with people over time.<\/p>\n\n\n\n

Email marketing allows you to implement a drip marketing strategy where you add value over time. And that also gives you a chance to build relationships. Remember that people do business with people they know, like and trust. <\/p>\n\n\n\n

How\ncan you expect to just pick up the phone and call a person a few times a year\nand try to sell them over the phone. You haven’t done anything to earn the\nright to ask for a sale.<\/p>\n\n\n\n

And\nthat assumes you have the guts to actually pick up the phone and follow up with\npeople. Many don’t!<\/p>\n\n\n\n

2. Creates referral opportunities<\/strong><\/p>\n\n\n\n

One\nreason people often overlook for building an email list is that it creates\nreferral opportunities.<\/p>\n\n\n\n

People\nlove to share. When they find someone, who adds value or a great company, they\nare happy to share them with their friends.<\/p>\n\n\n\n

You need to create opportunities for other people to share you. This is a powerful strategy. <\/p>\n\n\n\n